(Yicai) March 4 -- Leading Chinese liquor maker Luzhou Laojiao and Habanos, Cuba’s biggest cigar producer, have joined forces on co-branded products, marketing and promotional strategies.

The pair will focus on promoting a tie-up between the strong aroma Baijiu Guojiao 1573 brand and Cohiba cigars, Sichuan province-based Laojiao announced on March 2. 

Laojiao took its signature products to this year's International Habano Cigar Festival in Havana. More than 2,900 cigar makers, resellers, experts in cigar tasting, and fans from 108 countries and regions took part in the event, held from Feb. 26 to March 1. 

Baijiu is made from sorghum and other grains such as wheat, barley, or rice and is known for its high alcohol content, which can range from 40 percent to 65 percent alcohol by volume or even higher. It is most often consumed at social gatherings, banquets, and celebrations.

Shares of Laojiao [SHE: 000568] ended 3 percent down at CNY170.60 (USD23.70) apiece today. The benchmark Shenzhen Component Index was unchanged.

Editor: Martin Kadiev